The story of La Lona begins on the sun-kissed shores of Cannes, where a young boy spent his summers with his mother, sister and grandmother. Whirlwind days were filled with swimming and exploringlaughing in the golden light of the Riviera, eagerly awaiting the arrival of his busy father, a dedicated surgeon. 


Though he’d only visit a short while, they’d often stroll hand-in-hand through the port – where the boy would gape open-mouthed at polished speedboats hurtling towards the horizon. With childish curiosity, he’d imagine their destination: somewhere extraordinary, where life was celebrated and moments mattered.

Years passed, and the boy became a man, a father, and the proud owner of one of the very speedboats he’d so admired. Yet, as he sailed, he realised the place he envisioned as a child didn’t exist..


So, he decided to create it.
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